Australian Health Directory

Target your market, communicate effectively on

"It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them."

David Ogilvy

Maximise your benefit from advertising on

  • Identify your target market and select one or several directory categories accordingly.
  • Identifying with people from your target audience will help you address their unique needs, tell them how you can assist to solve their problem.

Publish unique content, tailored for each relevant category enables you place a unique Listing+Page into relevant categories - well-suited for the promotion of multi-disciplinary practices, health professionals with special interest (see Special care) and health business suppliers offering a range of products/services (see Consultants).

The content of each Listing+Page should be different, tailored to meet the information needs of the audience of a particular category, your target market.

You can place different addresses and contact numbers for each advertisement or several addresses if you have consulting rooms or distributors in multiple locations.

Make the most of three name/title lines

Display any combination of:

  • your practice name / professional name / qualifications / professional memberships
  • brand name / distributor / manufacturer

The information in the name/title lines rank ahead of other text in keyword search results.

How your text-based content affects your ranking and searchability

The system rewards advertisers who place more information. A Listing+Page with more information will rank ahead of others with less information.

Your Listing and Page text is fully indexed and searchable. Therefore we recommend using keywords people are likely to search for in the category.

Logo and images

Images used effectively will enhance your communication.

  • Display your logo, images of your facility/practice/products.
  • The image editor enables you to upload and re-size images.

Images can be used for many purposes. An image can:

  • communicate instantly
  • communicate on a subconscious level
  • be more memorable than words
  • be more persuasive than words
  • convey meanings that cannot be expressed as well, or at all, through words
  • introduce a fun element
  • communicate a concept more effectively
  • communicate emotion, create emotional appeal
  • evoke emotion and desire that are subsequently associated with your product/service
  • create tension, ambiguity to make the visitor stop and think
  • demonstrate the 'look and feel' of your product
  • serve as proof of advertising claims
  • be more effective in cross-cultural advertising than words
  • create trust
  • be more effective in shaping your brand-image than words

List all of your practice addresses/distributor addresses

All addresses are searchable by suburb, postcode and postcode radius.

There are many reasons why you should list all of your practice addresses and distributors:

  • Driven by convenience and the increasing cost of transport, people now look for the closest healthcare practitioner.
  • Less travel means less pollution - local is good for the environment.
  • Local suppliers to health businesses are increasingly more competitively priced due to reduced distribution cost - health businesses are aware of this and often search for locals. Other times they simply want to support local businesses, in particular in regional Australia.

Change your messages as often as required

There is no limit to how many times you can edit and alter your advertising messages. We recommend reviewing and updating your advertisements regularly. For example:

  • If you are a solo health practitioner closing your practice for annual leave, place your locum's details on your page.
  • Advertise your special offers.
  • Place information about new health practitioners in your business.
  • Add your new qualifications and professional membership details to your advertisement. It helps referring professionals and creates trust in consumers.

Place several links onto your page - attract more visitors to your website

Link to your:

  • Home page
  • Press releases
  • Newsletters
  • Recruitment pages
  • Membership applications
  • Order forms
  • Special offers
  • YouTube video
  • Third party websites

Ask for a free URL (subdomain for your page)

If you do not have a website, simply ask for a subdomain to your page. You can then use your page as a one page website.

You can select the extension, as long as it is available - other times we will suggest one (for example

Update your aged care vacancies regularly

Users of the directory can search for aged care facilities with vacancies in a postcode or radius around a postcode. This helps potential residents to find accommodation close to the area they are familiar with or close to their children and grandchildren.

The date last updated indicates to users that the vacancy is current.

Select "YES" in the drop down menu next to vacancies and enter vacancy details such as high/low care, permanent/respite, room type and any other relevant information. Click on the "SAVE" button at the bottom of the page.

Display the Google map on your page

The map service is provided by Google. The Google software reads the first line of your address, town and postcode. Place the street address on the first line. Other information such as Block Arcade, next to the railway station or PO Box should go on the second address line.

If you place a P.O. Box postal address on the first line, the Google map will not display.

Healthcare employment advertising

You can publish both ongoing and periodical health job advertisements. You can leave ads online as long as required.

The page enables you to place detailed information - write about why is it great to work for an organisation and also about the benefits of living in the geographical area with links to local information and attractions. Taking on a new job is not just a career but a lifestyle decision that involves the entire family. Applicants from other countries in particular appreciate additional information.